Why Your Content Marketing Strategy is not Working
You must have already read from somewhere that ‘content is king’ and this phrase has become somewhat of a cliche now. Content surely does have a huge role when it comes to building your brand, reaching out to your target audience, and increasing sales. However, does this ‘king’ bring the same success to everyone who is leveraging it to their businesses? Here are 5 reasons why your content marketing strategy is not working for you.
5 Reasons Why Your Content Marketing Strategy is not Working
1. You Are Writing for the Bots and Not Humans
One of the biggest reasons why your content marketing strategy is not working is that you focus more on making content that will rank rather than writing something interesting for your audience. Google has now become smarter and it considers how people love your content to rank it automatically. If your readers and target audience don’t connect with your content, it will not add value to your business.
Writing to rank is understandable, but if you overstuff it with keywords and links and key phrases, your content won’t be reader-friendly. Check your content strategy again and if it’s only backed by keyword analysis and nothing else, it will really fail in the long run.
Here are some tips you should keep in mind to have a working content strategy:
- Write more than just the required 300 words and cover the topic fully, maybe at least 1000-1500 words. Create your content with the needs of your readers in mind, yet at the same time, think about optimizing it for search engines.
- Be careful on inserting long and short-tail keywords. Make sure that it doesn’t feel forced because it will not make sense to your readers. Insert your keywords strategically throughout your content pieces.
- Link to informative pieces and not just to the services or products you promote.
- Include images in your written content to keep your readers entertained.
2. Your content does not offer value
Creating content just for the sake of making one will only take you so far. If you want your content to work for you, you need to remember to create it from a place of intent. And that intent should be providing something of value to your readers.
Think about your audience while you write your content. What will make them click, read, and engage with your post? Write something that will stand out and pay attention to the type of content that works and that does not.
3. Your SEO needs improvement
SEO and content marketing work together in a complementary relationship. If you have poor SEO while doing content marketing, the content you’re creating might as well be not created at all because nobody is going to find it.
The point in content marketing is to gather people to see your business by writing good quality content. And for people to find your content, it has to be visible on the search engine result pages when people search for something related to your niche. Ranking in search engine pages depends highly on your SEO, so if you lack in that department, it’s time to backtrack and improve what needs to be improved.
4. You’re not promoting your content
After creating your content, it’s just common sense to promote it further to gather traction. Content Marketing is not just about creating content. It is also about sharing and promoting that content to as many people.
Here are some ways you can promote your posts:
- Social Media: Twitter, Facebook, LinkedIn, Pinterest, etc
- Email Newsletter
- Mentioning your content when commenting on other blogs and website
- Pitch to other bloggers and ask them to share your content with their followers
- Partner with influencers who can share your content
Always remember that content marketing involves BOTH content creation and content promotion. The two goes hand in hand—always.
5. You’re in a tough niche
Now, another reason why your content marketing strategy is not working is that you are in a niche with too many strong competitors.
Yes, your content is great and you’re producing all types of content that appeal to your audience. You are even doing a great job promoting them. Yet, for some reason, it just doesn’t work.
Maybe the niche you’re in has just too many strong competitors and the market is already dominated by these industry giants that you just can’t compare.
Here are some tips you can do:
- Make content that offers solutions to your target audience’s probable problems.
- Consistency is key. Be consistent in delivering your content.
- Build a community in the niche you’re in. Start small and grow from there.
- Make skyscraper content by creating something inspired by your competitor’s content and generating something even better.
There can be other reasons why your content marketing strategy is not working for you and the ones we listed above are just the very common ones.
Audit your content marketing strategy and find out where you’re lacking. Ramp up your business strategy and improve what needs to be improved. And don’t forget to have fun! Content marketing has its challenges but it’s worth it.
I hope this post helped you. For more articles like this, visit our blog!