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Instagram Reels: How can you leverage it for your business?

There is more to life than Instagram

Instagram Reels

In the era of social media, there is no hiding from what people think about your brand. You can’t be everything for everybody and it will never pay off in the end. The good news is that you have options in marketing your business. The better news is that with an Instagram reel, you will be able to market your product with a filter that is totally yours.

An Instagram reel is a great way to show off your best posts, similar to a CV. It is important to have one now that Instagram is more popular than ever. This blog tells you 5 ways to use Instagram Reels to market your business.


What is an Instagram Reel?

Instagram Reels is the latest Instagram feature that allows users to create 15- to 60-second video clips set to music, similar to TikTok. Users can then share the reels to their Stories, Explore Feed, and the new Reels tab on a user’s profile.

You can find the Reels feed on the Instagram Explore Page; however, instead of only seeing Reels from accounts you follow as you scroll, you will see Reels from popular and trending accounts on Instagram. A lot about the algorithm behind this feature hasn’t been revealed yet; however, it has characteristics that are similar to the TikTok For You page.

instagram reel

How does an Instagram reel help you market your business?

We all know how Instagram is a great place to grow your business. With the right techniques, gaining traction for your business using this platform can gain your brand awareness, build community engagement, drive traffic to a website, generate leads, and even get sales.

What makes Instagram a great platform to market your business is that it’s a place where you can keep up with your audience especially when your target markets are GenZ and millennials. And in today’s digital world where there’s always something trending, it’s important that you can always go with the flow. Instagram Reels is becoming bigger and with its easy-to-use features, you can instantly make video content to showcase your brand to your followers and new audiences.

5 Ways to Use Instagram Reels Marketing to Grow Your Business

Tell Your Brand Story on Instagram Reels

A great way to promote your products, services, and brand is by telling a story. All businesses have their “why” and you can show this through your Instagram reels. Give your audience more of a reason to follow your feed by making engaging and interesting reels. With this, you can increase sales as you start conversations about your business and its offerings.

Create a narrative and share your brand’s story. That’s also a great way to keep your audience engaged, especially if you use the same color palette and style throughout all of your clips.

Share A Peek Behind The Scenes

A brand is a set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one product or service over another. ~ Seth Godin

A product or service alone doesn’t have much meaning. The product or service only has meaning when you attach it to a story. And people love stories. People love knowing what goes on behind the scenes and being part of the creative process. They like seeing how these products come to life and showing them behind the scenes footage is a great technique to market your brand.

Show Off Your Products

Are you selling something that has many features and options? Do you make customized products? Instagram reels can highlight the uniqueness of your products and their uses. Make a creative reel and show off what you offer.

Educate Your Audience Through Reels

How-to videos are always appreciated and you can do this on reels, too! Whether it’s about your brand or the values that you and your brand stand for, you can create short informational videos that will educate your viewers and followers. Share your knowledge and expertise.

Spread Happiness

At the end of the day, what makes people stick around is when they get a piece of happiness from the accounts they follow. And as a business or brand, we usually spend so much time thinking about marketing techniques, ROI, and profit margins, but sometimes a breather can also be made. Social media gives us the key to bringing light and joy to our followers and with Instagram Reels, it’s easier to entertain and spread happiness. Use this platform to share something beautiful or adorable. Bring some brightness to your viewers and make them smile.


Who should be included in your Instagram reel?

You can include anyone relevant to the content of your video. You can show your viewers who’s behind the brand or you can feature an influencer or any partners you have.


What should you include in your Instagram reel?

Like any other video, you need to start with a goal in mind. If you’re going for brand awareness, start with a statement followed by some background music or sounds that invoke emotion from your audience. If it’s for engagement, start with a question and make it interactive.

Make it fun and make it aesthetically pleasing. One thing that I’ve observed as I was exploring and playing around with reels is that the videos that garner a lot of attention are those videos that have beautiful filters, being shot at nice angles, and those with music that’s currently on-trend. Make your videos fun and visually appealing, and make sure you’re adding value to the viewer. You can do this by sharing tips and tricks or giving an inside look into your business or life. You can also repurpose older content that worked well for your audience.


How long should an Instagram reel be on average?

Instagram Reels can be up to 60 seconds long but that doesn’t mean you should always make 1-min videos. Make a variety of content, from short 15-sec ones to engaging videos that use up all the time. Short reels that are 18- to 30-seconds long perform really well.

Final Thoughts

At first glance, an Instagram reel may be an easily dismissed way to market your business. However, if you consider the valuable things it can give to your business, the effort you put into making these short videos is worth it. The ability to showcase your work in an engaging and unique manner can’t be overstated.

The biggest benefit of using Instagram reels lies in the fact that you can use them to increase your visibility on the platform. This is why having a solid presence on Instagram is so important. If you want your work to reach a wider audience, this social platform should be high on your list of marketing channels.

As long as you’re able to create a reel that captures the essence of your brand in a unique and exciting way, this is something you should take the time to do.

Read Next: 8 Tips to Improve Your Instagram Marketing Strategy



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