Content Marketing Tips for Digital Marketers
With millions of blogs on the world wide web, content marketing has exploded and has grown exponentially over the years. But with every brand making use of this marketing strategy effectively, content marketing has become saturated more than ever.
It’s easy to get lost and overwhelmed in this jungle and having these many competitors, is it still going to be worth your time to join the bandwagon?
Yes, because if not, you will be missing out on a lot of opportunities and leads that will be useful for your business.
Here are 10 actionable content marketing tips that you can implement in your content strategy.
Plan your content
First things first. Define your goals. What do you want to achieve with your business? What do you hope your business will become in a year? Do you want to reach more audiences? Do you want to have more site readers? Do you want to rank on SERPs?
Just like any aspect of your life, you’ll have to know what you want to achieve before you try to achieve it. Set out a goal and create your content marketing plan on how to achieve that goal.
Write relevant content
Having high-quality content for your website is only great when that content is also relevant to your niche. Users are more interested in content related to your industry because that is what they came for you.
Do your research to find out what your audience is looking for. There are many useful online tools like Google Analytics and Google Trend Finder to help you find relevant topics to write about. Make your content engaging and make sure that they are free from grammar errors and typos.
Check your content for grammatical and typographical errors
Don’t publish anything without checking them twice and proofreading them. Typos and grammar errors are painful to the reader’s eye and they will cause you to lose your credibility. These errors will also reduce the quality of your content and will ultimately affect your content’s potential to be ranked on Google. So be aware of this factor. A tool like Grammarly or Hemingway can be very useful in checking typos and basic grammar errors.
Use headlines and proper structures
Understand that content with proper formatting, headlines, and structure makes it more visually interesting that will capture a reader’s eye. Make sure that your content is properly edited before you put it out for your audience to see.
Create the right headlines, subheadings, and bullet points. Make your sentences bite-sized so they’re easier to digest.
Use relevant keywords
In content marketing, keywords are very important. Using relevant keywords will make your content visible to the search engines that will eventually drive traffic to your website. Use keyword finder tools to find the relevant keywords in your niche that you can strategically use in your content.
Educate first, sell later
When you write content for your business, you always have it in the back of your mind to sell something. And we can’t deny that content sells, just don’t do it directly. Hard selling makes your audience feel uncomfortable and this may discourage them from reading what you have to say.
Instead, talk about your products or services subtly and make your audience aware of its features and benefits and how they can improve their lives. Introduce your products and educate your readers about them first, and then sell them afterward.
Offer a strong Call to Action
A call-to-action is important and all of your content should have it at the end. This is what you want your readers to do after consuming your content. How do you want them to proceed? What do you want them to do next?
Create a strong call to action. Do you want them to visit your blog and read more content? Link-related articles that might interest them. Want to offer them your product or service? Put that in your article.
More and more people now use mobile phones and it would be safe to say that we surf the web more using our phones. It’s important to have your website responsive for mobile.
Optimize your website, images, and ads so that they are mobile-responsive.
Gain authority with guest posts
Guest blogging has been popular in the blogging world and it’s done so that your blog can gain authority. It allows you to get backlinks from authority websites and gain a new network from the host blog. It’s a great way to not only promote your brand but also build your brand authority.
Be consistent with your content update
In our fast-paced world today, content has become outdated for just about a year or two. So aside from writing new content, it’s also important for you to update your old content to keep them relevant with the times.
Go through your blog and rewrite things you need to rewrite. Update your resources and check if all of your links are still functioning. Replace outdated images and refresh your intros and outros.
Audit your blog to see which entries you need to update.
We hope that these actionable tips will help you improve your content writing skills and content marketing strategy. Online content marketing can be overwhelming but put these tips into practice and you’ll see it’s worth it.
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